Posted on June 29, 2012 by Heidi Cohen in Social Media |
Author, screenwriter and producer Nora Ephron (1941 -2012) was an astute observer of modern life during a period when human roles changed, particularly those of women. While Ephron always left us smiling with her romantic comedies like When Harry Met Sally and Sleepless in Seattle, she taught us to see our relationships and more broadly our lives from a different perspective. It’s this insight into own lives that informs the power of social media from a personal and marketing point of view.
Posted on June 20, 2012 by Heidi Cohen in Social Media |
Like William Shakespeare’s popular play, A Midsummer Night Dream, social media blurs the line between digital and real-life relationships. For many participants, social media engagement can feel more authentic than our actual lives. In honor of the summer solstice, let’s examine Shakespeare’s valuable social media lessons. Here are seven quotes from A Midsummer Night’s Dream that show us how to interact on social media. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on May 25, 2012 by Heidi Cohen in Social Media |
Star Wars premiered 35 years ago today in the US. It was the beginning of what was to become a six part story of man and machine set in space. As a story it contains elements that are relevant to today’s social media connected world that brings together men and women via machines. Here are seven of this epic’s lessons for social media marketing. Source: Heidi Cohen’s Actionable Marketing Blog
Posted on January 31, 2012 by Heidi Cohen in Content Marketing |
David Oglivy, one of the real life Mad Men, is the father of content marketing. He understood how information, transparency and speaking your customers’ language come together to persuade prospects to buy while building your brand. These elements are at the heart of content marketing as it’s practiced in today’s social media world. Here are five David Ogilvy quotes that illustrate core principles of content marketing.
Posted on December 23, 2011 by Heidi Cohen in Social Media |
Charles Dickens offered seven social media lessons in his holiday tale, A Christmas Carol long before the Internet was invented. Before your inner Scrooge tweets “Humbug!” examine these seven quotes with their related social media tips and see what you think.
Posted on December 17, 2011 by Heidi Cohen in Social Media |
Dr. Seuss’ rhyming wisdom provides social media lessons for all of us. During the holidays, who among us hasn’t wondered as the Grinch did, “Christmas doesn’t come from a store, maybe Christmas perhaps means a little bit more….”
Across the Seuss oeuvre, here are seven of the most appropriate social media lessons for the holidays, a time when we’re surrounded with family and friends. Of course, in true Dr. Seuss fashion, his quotes are worth listening to all year round, regardless of age.
Posted on December 14, 2011 by Heidi Cohen in Marketing |
Seth Godin‘s a prolific writer and blogger but don’t read his work unless you’re prepared to change how you think about and implement your marketing. While Seth’s thinking isn’t always original, he’s a great storyteller who juxtaposes ideas and packages them in unexpected context to give them the attention they deserve. Here are seven Seth Godin quotes at the core of marketing with advice on how to integrate them into your marketing.
Posted on November 25, 2011 by Heidi Cohen in Social Media |
Don Draper’s words still resonate today because, while the Mad Men lived in an earlier less complex marketing world, the marketing issues they confronted remain the same. The difference is that our social media infused landscape provides more communications platforms and requires a greater level of transparency and engagement. Here are five Don Draper’s quotes that sound like he was talking about social media.