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QR Codes connect offline media, packaging and almost any surface with useful information or links to online data. Accessible to anyone with a camera-equipped smartphone and free software, these two-dimensional barcodes are starting to pop-up in the US, so don’t wait to start testing their ability to extend content delivery and connect with untargeted viewers in new ways.
QR Codes (aka Quick Response codes) are pop art matrix barcodes that can condense information into a small rectangular graphic, that’s also a form of mobile tagging. QR Codes provide marketers with a variety of data options and media formats to expand content presentation. Here are fifteen marketing information alternatives.
While Starbucks’ recent news about taking mobile payments has grabbed the mobile marketing headlines, the issue for retailers and etailers, large and small, is less about micropayments and more about mobile information, customer service and competitive offers. Here are five types of mobile shopping tactics you must consider.