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Mobile marketing is at the top of every marketer’s to-do list but the challenge is that most of them don’t really understand how their target audience uses smartphones and tablets. At the heart of the problem is the fact that mobile marketing sounds new and expensive despite the fact that most of them own one or more of these devices.
When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. They’ve developed a variety of habits to deal with the on-going avalanche of content. To get your marketing on track, here are twenty-five research charts explained in plain English. Source: Heidi Cohen’s Actionable Marketing Blog
From a marketer’s perspective, QR codesmake offline surfaces and content a cost-effective conduit to deliver online marketing content across a wide variety of formats.
While QR code adoption increased from 1% in 2010 to 5% in 2011 according toForrester, only one in eight smartphone owners uses QR codes. With smartphone ownership positioned to grow at an accelerated pace, why isn’t QR code usage expanding at a similar rate? To understand the challenges marketers who want to use QR codes face, here are ten ways to prevent QR code failure and how to incorporate them into your marketing more effectively.
While QR codes have been popping up all over marketing collateral, buildings and other objects, do they really work for marketers? If you’re planning to use QR codes in your marketing, understand this behavior isn’t second nature to most consumers. For marketers, here are five questions to ensure your QR code marketing maximizes its effectiveness.
Do you provide customers with the product related information they need when and where they need it? If not, you may be loosing prospects before you realize they’re in shopping mode.
Many marketers think about their information offering in a siloed manner. As a result, prospects may not be able to find or access it. To ensure potential customers have the information they need to answer their questions and remove the barriers that keep them from purchasing, here are forty-two ways to provide relevant shopping information.
With increased hype and discussions, QR code usage has moved past its early adopter phase in the US. While QR codes are popping up with greater frequency on marketing materials, ads and other surfaces, much of the population still doesn’t know what they are or how to use them. (Here are twelve examples of QR codes in use.) Marketers want to know what’s the current penetration of the market that can use them and what are the usage forecasts in order to determine whether QR codes should be integrated into new marketing materials. To help, here are 26 QR code data points complete with charts and analysis.