Content Marketing ABCs
Posted on September 6, 2011 by Heidi Cohen in Content Marketing, Social Media | 3 Comments
When I was in school, there was only one form of the ABCs. As a means to explain marketing, ABCs are a useful way to understand Content Marketing. Content marketing is non-promotional information that entertains and/or helps your prospects, customers and the public while supporting your purchase process.
Another 15 Ways to Expand Your Blog Reach
Posted on October 28, 2010 by Heidi Cohen in Content Marketing, Social Media | 4 Comments
Building a blog following requires a marketing plan. This blog building plan requires consistently exposing new people to your content, ways to keep readers coming back, and making sharing easy. Here are 15 additional tactics to support your blog building efforts.