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Are you building customer loyalty? Not sure? Use this complete guide to retention content marketing to ensure that you maximize your content budget. Includes detailed content options and useful tips.
Are you looking to extend customer relationships? If so, provide content marketing targeted at the different phases of the purchase process and customer lifecycle to meet prospect and customer needs. This is effective at achieving these goals.
Here are five occasions when marketers can effectively tailor content to support the sales process and build customer relationships. (Here are 42 ways to attract shoppers with relevant content.)
With increased cost pressures and decreased brand loyalty, every marketer’s looking for cost effective ways to make their marketing actionable. Here are seven ways to make your marketing actionable, including how to use various platforms to support the purchase process.
Have you built traffic to your blog or content marketing but are discouraged because no one’s buying from you? While only a small percentage of your visitors will eventually purchase, the chances are that your content may not be aligned with the purchase process for your product offering. Here are twelve questions to help you determine where there’s an issue that’s preventing your prospects from purchasing.