purchase cycle

Content Marketing: Stories And The Purchase Process [Chart]

Are you using stories to enhance your content marketing? If not, you may want to reconsider because the rationale behind integrating various types of stories into your content marketing is to make it easier for the public to understand and remember your offering. Telling stories helps you maximize the impact of your marketing efforts by increasing mindshare. (Here are 29 company stories ideas to help you.) To this end, it’s helpful to use the buying cycle as a means of correlating the information customers seek with the appropriate types of stories because stories are needed at every step of the process. [Chart] via Heidi Cohen’s Actionable Marketing Blog

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