Public Relations

Social Media Strategy – Book Interview

Social Media Strategy is a guide to marketing, advertising, and branding in a world of social media-empowered consumers. Keith Quesenberry introduces readers to the steps of building a complete social media plan.


What Is PR?

What is PR? Talking to your publics

PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.

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Golden Age of PR: 5 Reasons Why

With the evolution of communications and media, the options for getting PR’s well crafted messages out to various publics, on behalf of individuals or organizations, have increased. PR’s tailored communication can be distributed one-to-many, one-to-one and/or many-to-many across owned media, third party media and/or social media via online and offline vehicles. Here are five reasons why now is the Golden Age of PR.

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Where Does Public Relations Fit in Your Company?

Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an organization’s message(s) to its diverse publics. Among public relations many audiences are customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, government regulators, legislators and the public.  To complicate their role, PR professionals are in chare of providing a variety of communications services that an organization may either fill internally or outsource to contractors. Because these communications involve content creation, they can have a big impact on a business’s search optimization efforts.

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31 Public Relations Definitions

Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally, public relations referred to the art of getting mentions of a person, company or other organization placed in the media, namely print, radio and television. Here are 31 definitions of public relations or PR to help you.

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