Product extention

What Ice Cream Sundaes and Starbucks’ Via Have in Common

Posted on August 3, 2010 by Heidi Cohen in Marketing, Product |

Do you know how to extend your product offering? Here are 5 factors to consider based on ice cream sundaes and Starbucks Via. Includes checklist to help you

Tags: Ice Cream Sundae, Marketing 4Ps, Product extention, Starbucks, Via