Problem solver

As a social media platform, Twitter enables both content creation and dissemination while providing for one-to-many, one-to-one and many-to-many communications. While usage numbers vary, Twitter continues to grow. 20.6 million US adults will access a Twitter account at least monthly in 2011, up 26.3% from 16.4 million last year according to eMarketer’s estimates.

The way to leverage Twitter is to think about it can solve your business problems. Here are seven business challenges where Twitter can help.