pricing

Subscription Only: HBO-On-Demand Misses Revenue Opportunity

Posted on April 15, 2010 by Heidi Cohen in Marketing Metrics |

Shortly after the last episode of The Sopranos, we pulled the plug on HBO since most of its offering made infomercials look entertaining. Why pay incremental monthly fees? Fast forward, when we tried ordering HBO-on-demand, we couldn’t. Here are 5 price related factors to size market potential. Read on …

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How Not to Price: Time Warner Cable Presents Rate Hikes as Savings

Posted on March 19, 2010 by Heidi Cohen in Product |

Time Warner Cable recently raised rates and tried to present the increase as savings. After showing why this promotion felt deceptive, 5 other options for presenting the price increases are examined. Read on…

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