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Oct. 10-12 | Arlington, VA 
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pricing
Marketing Offer: How To Actually Price Products And Services To Get Better Results
Use the full marketing offer to price products & services to improve results. Includes offer checklist and tips to increase reach and sales.
Tags: 4Ps, Offer, Philip Kotler, pricing
5 Pricing Challenges: What You Need To Know To Improve Outcomes
Do pricing challenges hurt your results? Use these tactics to better price your offering to improve your marketing strategy and profitability.
Promotional Plan: How To Create An Effective Calendar To Improve Your Results
Need marketing promotional plan to drive profitable sales? 10 tactics for any business conditions. Applies to B2B, B2C, NFP and/or entrepreneurs.
Tags: Amazon, competition, content marketing, Costs, pricing, Promotion, Sales, Social Media
10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources
Does your small business need to make better use of your resources? Follow these 10 Small Business Marketing Lessons to achieve your business goals.
Easy Guide To Solopreneur Pricing: How To Set Rates That Will Make You Happy
Wonder how to price your services as a solopreneur, consultant or freelancer? Use this easy guide to solopreneur pricing. It outlines (with examples) 5 types of pricing to help you.
Tags: pricing, Solopreneur
Pricing: It Is NOT About The Numbers
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
5 Pricing Challenges What You Need To Know To Improve Outcomes
While pricing has always been hard, in today’s social media engaged, mobile connected world, pricing is even more challenging because the changing environment has increased the risks. Here are pricing’s five biggest challenges and thirteen tactics to help handle them. While many of these examples are B2C, the same principles hold for B2B and solopreneur pricing. Source: Heidi Cohen’s Actionable Marketing Blog
Are You Giving Away Your Product Too Cheaply?
Are you pricing your product to maximize your revenue and profit opportunities? Often, marketers underestimate the strategic importance of pricing and it’s impact on their revenue potential and bottom line. Therefore, assess your offering’s tangible and intangible benefits in fulfilling the consumer’s specific needs. To help you better price your offering, here are seven steps to assess your offering’s true value and price it accordingly.
