Use the full marketing offer to price products & services to improve results. Includes offer checklist and tips to increase reach and sales.
Do pricing challenges hurt your results? Use these tactics to better price your offering to improve your marketing strategy and profitability.
Does your small business need to make better use of your resources? Follow these 10 Small Business Marketing Lessons to achieve your business goals.
Wonder how to price your services as a solopreneur, consultant or freelancer? Use this easy guide to solopreneur pricing. It outlines (with examples) 5 types of pricing to help you.
Pricing is one of the core 4Ps of marketing. It’s integral to achieving your business objectives. For most businesses, this translates to profits, aka ROI.
Scared of dealing with numbers, marketers, business executives and solopreneurs guess at the “perfect” price rather than ensuring their prices are aligned with the rest of their marketing. The problem is that social media and mobile have changed pricing and increased price transparency. Source: Heidi Cohen’s Actionable Marketing Blog
Are you pricing your product to maximize your revenue and profit opportunities? Often, marketers underestimate the strategic importance of pricing and it’s impact on their revenue potential and bottom line. Therefore, assess your offering’s tangible and intangible benefits in fulfilling the consumer’s specific needs. To help you better price your offering, here are seven steps to assess your offering’s true value and price it accordingly.