PR

Etsy Sees PR Light Belatedly

Posted on January 17, 2011 by Heidi Cohen in Communication, PR, Social Media |

Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.

Tags: Adam Freed, Etsy, PR, real-time, Social Media Policies, Social responsibility

111 Ways to Jumpstart 2011

Posted on January 4, 2011 by Heidi Cohen in Branding, Competitive Strategy, Content Marketing, Marketing, Social Media | 14 Comments

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.

Tags: 2011, Branding, budget, Crisis management, customer, Customer Service, Facebook, Marketing, marketing offer, Mobile marketing, PR, Social media marketing, Social Media Policies, social media ROI, Twitter

2010’s Top 12 Social Media Experts

Posted on December 27, 2010 by Heidi Cohen in Social Media | 18 Comments

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

Tags: #MMChat, #UsGuys, 360i, Awaken Your Inner Super Hero, BL Ochman, blogchat, Brian Solis, Carrie Kerpen, Chase Adams, Chris Brogan, Christopher S. Penn, Cristian Gonzales, Danny Brown, Dave, Dave Fleet, David Berkowitz, David Meerman Scott, Engage, Get In Front of Communications, HARO Help A Reporter Out, Inside the Marketer's Studio, Jason Mikla, Kerpen, Klout, Lee Odden, Likeable Media, Lisa Petrilli, Mack Collier, Margie Clayman, Marketing, MENG, Online Marketing Blog, Patrick Prothe, Peter Shankman, Podcamp, PR, Pushing Social, Sanford Smith, Sue Young, Tom Moradpour, Trey Pennington, Twitter, What's Next Blog

Are You Practicing Spaghetti PR?

Posted on November 4, 2010 by Heidi Cohen in Communication | 3 Comments

Spaghetti PR is an unsophisticated form of media relations. While a good PR person is worth their weight in gold, blindly contacting press with no understanding of the media entity or writer is likely to yield limited results. Here are 7 points to help PR professional pitch reports.

Tags: Actionable Analysis, adTech, ClickZ, Meida Relations, PR, Spaghetti PR

Social Media Costs

Posted on July 27, 2010 by Heidi Cohen in Marketing Metrics, Social Media | 2 Comments

7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the competitive field by extending their reach using sweat equity in lieu of hard dollars. While it’s easy to believe that social media marketing is easy and relatively low cost, but before you launch your social media campaign, assess how these rarely publicized components can effect your profitability.