PR

Etsy Sees PR Light Belatedly

Posted on January 17, 2011 by Heidi Cohen in Communication, PR, Social Media |

Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.

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111 Ways to Jumpstart 2011

Posted on January 4, 2011 by Heidi Cohen in Branding, Competitive Strategy, Content Marketing, Marketing, Social Media | 14 Comments

January a great time for you to jumpstart your year. Here’s a checklist of 111 questions to help you assess where your business is now and how to position for 2011. While this list may require more than one sitting to digest, it’s well worth the investment in terms of getting your business on track for 2011.

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2010’s Top 12 Social Media Experts

Posted on December 27, 2010 by Heidi Cohen in Social Media | 18 Comments

To understand social media’s non-stop, multi-directional conversation, a road map can be useful. Here’s a list of 12 top social media experts to help you tackle the terrain of this evolving landscape. In addition, there are 5 up and comers to keep your eye on.

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Are You Practicing Spaghetti PR?

Posted on November 4, 2010 by Heidi Cohen in Communication | 3 Comments

Spaghetti PR is an unsophisticated form of media relations. While a good PR person is worth their weight in gold, blindly contacting press with no understanding of the media entity or writer is likely to yield limited results. Here are 7 points to help PR professional pitch reports.

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Social Media Costs

Posted on July 27, 2010 by Heidi Cohen in Marketing Metrics, Social Media | 2 Comments

7 Expense Factors to Monitor Extending beyond the “cool” factor, social media’s increasing marketing usage is partly attributable to its perception of being “free”. Fueling this view are the success stories of small businesses for whom social media levels the competitive field by extending their reach using sweat equity in lieu of hard dollars. While it’s easy to believe that social media marketing is easy and relatively low cost, but before you launch your social media campaign, assess how these rarely publicized components can effect your profitability.

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5 Reasons Why HARO is Like Craigslist

Posted on May 17, 2010 by Heidi Cohen in Branding, Social Media | 2 Comments

HARO, also known as Help A Reporter Out, is a service that connects writers, bloggers and reporters with a broad base of resources that extends beyond those represented by PR professionals. This article outlines  5 ways that HARO is like Craigslist and another  5 ways for marketers to use HARO to build your brand. Read on …

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