Positioning

Voice Marketing ABC: How To Achieve Business Success

Have you applied the Voice Marketing ABC to your strategy yet? Get the inside scoop on voice-first to get up to speed with tactics and examples.

Tags: April Dunford, Audience, Branding, Bret Kinsella, context, Edelman Trust Barometer, eMarketer, marketing persona, Micro-moments, Positioning, Rand Corp, Voice Marketing, Voicebot.ai, Wally Brill

B2B Marketing Post-COVID: What You Need to Do To Make It Relevant Now

Posted on November 10, 2020 by Heidi Cohen in B2B Marketing, Branding |

Need B2B Marketing Post-COVID help? Use these 3 tactics to improve your branding and increase profitable sales. Includes data and case studies.

Tags: #MPB2B, April Dunford, B2B, Binet, Branding, CMWorld, Disney, edelman, Joe Pulizzi, Kevin Carroll, LinkedIn, Marketing Metrics, Media Marketing, Michael J. Barber, Positioning, Post-COVID, PwC, Qualtrics, Robert Rose, Sales, Sydni Craig Hart, Toast, Ty Heath

Social Media Branding: 10 Tips You Need Now

Posted on June 11, 2012 by Heidi Cohen in Branding, Social Media | 2 Comments

When it comes to branding on social media platforms, many marketers underestimate what they need to do to extend their brand’s attributes onto these networks. This holds if you’re a B2C, B2B, not-for-profit (NFP) or a solopreneur. Here are ten ways to consistently build your brand on social media platforms.

Tags: Al Ries, Chip Heath, dan heath, Jack Trout, Made to Stick, Positioning, Story