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By nature, people are visual and we’re attracted to images, especially those containing people. Powered by the desire for visual content, Tumblr, Pinterest and Instagram all grew during 2012, dubbed the “the rise of the visual web” by comScore.
Increased ownership of mobile devices containing cameras means that many consumers can snap an image whenever they wish and easily share it to a broad audience via social media, email or text. As a marketer, you can leverage this powerful content marketing to achieve your business goals.
Here are 5 facts and 7 benefits (with actionable marketing tips) to provide the power of visual content marketing. Source: Heidi Cohen’s Actionable Marketing Blog