Top 7 Marketing Trends of 2012 [Research / Charts]

In terms of marketing, 2012 was a year that showed that the more things change, the more they stay the same.The forces behind 2012’s top seven marketing trends were the same as those of 2011; the difference was that their impact increased. [Charts included] Source: Heidi Cohen’s Actionable Marketing Blog

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Maximize Your Blog’s Photo Power

Photographs are an integral part of blogs. Only a very few blogs, such as Seth Godin and Clay Shirky, can survive on text alone. Photographs are a powerful blog component since they pull readers in, augment blog posts and provide content.  Included are 11 places to use photographs on blogs, 7 photo sources and 3 ways to increase photo effectiveness. Source: Heidi Cohen’s Actionable Marketing Blog

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33 Ways to Get Help For Your Blog (Without Breaking the Bank)

When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue. Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.

Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support. Source: Heidi Cohen’s Actionable Marketing Blog

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Instagram Research You Need NOW! [7 Charts]

Instagram’s community quietly passed the 80 million member mark with almost 4 billion photos shared while its owner Facebook has 300 million photos uploaded daily. Instagram’s appeal according to The New Yorker’s Ian Crouch is that ”it makes everything in our lives, including and especially ourselves, look better.” Here are seven research charts to help you understand Instagram’s marketing implications. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Images: 5 Options [Examples]

Images, especially photographs, are 2012’s social media darlings across platforms from Facebook and Twitter to Pinterest, Tumblr and Instagram. What can you do if your organization doesn’t have rights to use these images and photographs across social media platforms? Here are five alternatives marketers can leverage. (Of course, don’t forget to integrate your brand!) Source: Heidi Cohen’s Actionable Marketing Blog

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Images: 5 Ways to Feed the Content Beast

Images especially photos, are white hot this year fueled by Pinterest’s explosive growth, Instagram’s sale and Facebook’s timeline. Beyond these social media platforms, there are other places online where images attract an audience such as tumblr, blog posts, infographics and presentations. Here are five reasons why marketers need images and the five Cs of social media image content. From Heidi Cohen’s Actionable Marketing Blog.

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5 Ways Social Media Boosts B2B Marketing [Examples]

Drinking the B2B marketing Kool Aid

Since social media participants mainly use these platforms to engage with family and friends, it’s not surprising B2B marketers aren’t leading the social media charge. That said, social media can help B2B marketers achieve their business objectives. Here are five social media options for B2B marketers with examples.  (Research and B2B examples included). Source: Heidi Cohen’s Actionable Marketing Blog

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7 Ways to Incorporate Photographs Into Your Blog

Blogs need photographs

While photographs can take your blog from dull to dazzling, the main reason to incorporate photographs into your blog is your readers. Photographs quickly and succinctly convey information to your audience, whether they’re prospects, customers, social media connections or the public – better than words. Here are 5 ways photographs can enhance your blog’s attractiveness and 7 ways to integrate photographs into your blog posts to increase readership and social sharing. Source: Heidi Cohen’s Actionable Marketing Blog

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