Pew Research

Do You Need a Twitter Strategy If Only 6% of Adults Use It?

Posted on December 11, 2010 by Heidi Cohen in Market Research Insights, Social Media | 1 Comment

According to the Pew Research Center’s findings, only 6% of US adults use Twitter. Given this small level of penetration, what does this mean for marketers? Here are 5  Twitter tips to consider.

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Data Demons (in a good way!)

Posted on October 31, 2010 by Heidi Cohen in Marketing Metrics, Performance Improvement | 2 Comments

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.

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Follow Your Customers to the Mobile Web

Posted on September 8, 2010 by Heidi Cohen in Content Marketing, Market Research Insights |

Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …

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