Pew Research

Gen Z Marketing: What You Need to Know (Charts Included)

Gen Z Marketing: What You Need to Know Now (Charts Included!)

Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed.

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Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing

People looking at social media on smartphone

Use these social media facts to plan your 2022 social media marketing strategy. Contains data, charts, analysis and actionable marketing tips to make you succeed.

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Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Mobile Content Marketing

Want to boost your mobile content marketing? Tap the power of 3 emerging television viewing habits. Use research data to guide your mobile content usage.

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Social Media: Do You Know Where Your Audience Is? [Research]

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

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Free Research: 8 Resources Every Marketer Needs

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

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Who’s Tweeting Now? [Research]

Twitter icon

Twitter continues to grow at a steady pace attracting a loyal audience. Roughly one out of every seven online adults uses Twitter according to Pew Research Center’s Internet & American Life Project as of February 2012.

As a marketer, what does this Twitter research mean for you? You can’t ignore Twitter’s strengths.  Here are ten ways Twitter makes a difference for your business. Of course, you have to make every tweet count! Source: Heidi Cohen’s Actionable Marketing Blog

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25 Mobile Research Charts to Guide Your 2012 Marketing

Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.

To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.

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Tablet Marketing: 30 Must-Have Facts [Charts]

Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.

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