Pew Research

Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

Posted on June 21, 2018 by Heidi Cohen in Content Marketing, Mobile |

Want to boost your mobile content marketing? Tap the power of 3 emerging television viewing habits. Use research data to guide your mobile content usage.

Tags: comScore, Deloitte, eMarketer, FLurry, Mary Meeker, Mobile Charts, Pew Research, Research, Statista

Social Media: Do You Know Where Your Audience Is? [Research]

Posted on February 15, 2013 by Heidi Cohen in Social Media | 1 Comment

With social media consuming an ever greater share of people’s time, marketers are increasing their investment in social media marketing programs.

Research reveals that marketing dollars are following prospects and consumers to social media. The question is: are you investing in social media platforms where your customers spend their time. New research from Pew Internet reveals the demographics of US social media participants. Here are seven insights and actionable marketing tips.

Tags: Bevolve, Chart, Facebook, google+, Hubspot, LinkedIn, Pew Research, Pinterest, Research, Strata, TUmblr, Twitter

Free Research: 8 Resources Every Marketer Needs

Posted on January 9, 2013 by Heidi Cohen in Market Research Insights | 2 Comments

Face it—Gut feel no longer cuts it for marketing decisions. While your organization may be great at doing on-going testing to determine what works best for your products and marketing, it helps to have solid data based on quality research as a benchmark. Here are eight of my favorite, free research resources I’d be lost without. (Translation: Useful data!)

Tags: Altimeter, Compete, comScore, eMarketer, Marketing Charts, Nielsen, Pew Research, Research Brief

25 Mobile Research Charts to Guide Your 2012 Marketing

Posted on March 12, 2012 by Heidi Cohen in Mobile | 4 Comments

Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.

To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts to help you to better understand how the mobile landscape has evolved.

Tags: Charts, comScore, eMarketer, Jumptap, Millenial Media, Mobile, Pew Research, privacy, Prosper Mobile Insights, Research, smartphone, Yahoo

Tablet Marketing: 30 Must-Have Facts [Charts]

Posted on April 27, 2011 by Heidi Cohen in Market Research Insights, Mobile | 2 Comments

Apple created a new category of computing devices known as tablets when they introduced the iPad last April. iPads look like a large iPhone (here’s information on the mobile market) without the telephony (aka, the ability to make a phone call.) Tablets with a 5” to 15” diagonal touchscreens are positioned between smartphones and computers in terms of computing ability and price. Since these Internet capable devices provide a rich content consumption experience through photographs and video, marketers and media executives hope that tablets will create the basis for premium paid online content products and engaging advertising.

Tags: Android, E-Marketer, Gartner, iPad, Morgan Stanley, Pew Research, Tablet

Data Demons (in a good way!)

Posted on October 31, 2010 by Heidi Cohen in Marketing Metrics, Performance Improvement | 2 Comments

Afraid of numbers and data but you need some strong analysis and information for your digital marketing? If so, here’s a great resource with a list of 16 digital marketing data analytics references.