Pew Internet

Twitter: 5 New Insights Marketers Need Now [Research]

Posted on October 15, 2012 by Heidi Cohen in Social Media | 7 Comments

Twitter is changing in ways that go beyond its new header image and assortment of advertising options. Twitter’s participant base has evolved and this has significant marketing implications for 2013. Here are five salient findings and related actionable marketing tips.

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Why Marketers Must Pay Attention to Tumblr & Pinterest Now! [Research]

Posted on October 10, 2012 by Heidi Cohen in Content Marketing, Social Media | 2 Comments

Have you considered adding the newest social media upstarts Tumblr and Pinterest to your marketing mix? If not, here’s the case for adding these visually rich social media venues to your social media strategy. Includes 5 charts and insights. Source: Heidi Cohen’s Actionable Marketing Blog

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