Pete Blackshaw

Marketing: The 4 Moments of Truth [Chart]

Posted on September 8, 2022 by Heidi Cohen in Marketing, Social Media | 4 Comments

Do you understand marketing’s 4 moments of truth? They’re important to providing your customers with content marketing to support their purchase process.

Tags: First Moment of Truth, google+, P&G, Pete Blackshaw, Second Moment of Truth, Third Moment of Truth, Zero Moment of Truth, ZMOT

3 Post-Sale Content Marketing Strategies You Need

Posted on September 15, 2014 by Heidi Cohen in Content Marketing | 3 Comments

Do you use these 3 post-sale content marketing formats to ensure that your customers are happy and keep buying? Includes 8 actionable content marketing tips.

Tags: Content Marketing World 2014, Jay Baer, McKinsey Customer Journey, Pete Blackshaw, Post-sale content marketing