Personalization

The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on June 13, 2022 by Heidi Cohen in B2B Marketing, Purchase Process |

Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.

Tags: B2B, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, McKinsey, Omnichannel, Onboarding, Personalization, Retention, Sales Enablement

4Ps Of Marketing Mix: The Best Guide To Show You How To Triumph

Posted on July 15, 2021 by Heidi Cohen in Marketing, Marketing Principles |

4Ps of Marketing Mix will improve your business results. Add 4 more Ps to update your Marketing Marketing Mix. With charts, infographics and tips.

Tags: Edelman Trust Barometer, Infographic, Mark Schaefer, Marketing Mix, Neil Borden, Personalization, Philip Kotler, Product Hierarchy, Seth Godin, Stacy Minero, Theodore Levitt, Trust