Post Marketing Persona Creation: 7 step guide to how to integrate marketing personae into your marketing plans. Questions to guide you. BUT don’t skip #3!
Persona definition encompasses 10 essential marketing persona attributes. Posed as questions, these 10 marketing persona elements can improve your content marketing.
Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions. To this end, here’s a twelve point checklist to help you develop your firm’s personas.