As Facebook’s IPO nears, there continues to be speculation about the firm’s worth, especially after its disappointing first quarter 2012 results. For marketers, the question is how will Facebook change their business model and what impact will that have on their budgets? (Here’s a white paper assessing publically available information on Facebook’s IPO by marketing data scientists Rhonda and Perry Drake of Drake Direct.) Here are five points where Facebook’s IPO could have an impact on marketers and their budgets.
Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.
Tags: Big Data, bit.ly, Brandwatch, Connotate, DataXu, Drake Direct, Gini Cerami, Jim Sterne, Jon Miller, Kathy Greenler Sexton, Lana Mehanna, Marketing, Marketo, Marshall SPonder, Nate Walton, Perry Drake, SIIA, Tim Devane
Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.
Tags: Brian Massey, Connie Benson, Gini Dietrich, Jim Sterne, John Marshall, Kate Paulin, Marshall SPonder, monitor social media, Perry Drake, Rebecca Lieb, social media metrics
As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)
Tags: Brian Massey, Connie Benson, Heidi Cohen, Jim Sterne, John Marshall, Kate Paulin, Marshall SPonder, Perry Drake, Rebecca Lieb, Rob Petersen, Social media marketing, social media metrrics