owned media

Owned Media Platform Guide: 40+ Options You May Be Missing

Owned Media Platform Guide

Are you taking full advantage of your owned media platform? With 40+ options, the chances are you’re probably missing some key items. Use this owned media platform guide to ensure you’re maximizing your reach.

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Digital Media Channels

Worried about how Facebook changes effect your marketing? Then diversify your digital media channels to reduce risk and maximize results. Includes digital media channel analysis and actionable tips.

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Advertising: Customer Trust vs Customer Action [Infographic]

Which is better Advertising: Customer Trust vs Customer Action? Use this analysis and tips to add advertising to your marketing plans to yield results.

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Owned Media VS Earned Media: Which Yields Better Results

Owned Media VS Earned Media

Wondering whether you should use owned media or earned media?

This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.

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50 (Almost) Free Ways To Repromote Content

Repromote content

Do you think your quality content reaches its maximum audience when you promote it the first time? See what research from Kapost found. Think beyond once and down content distribution. Check out these 50 (almost) free ways to repromote your content.

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7 Keys To Maximize Content Distribution

Here are seven owned and social media publishing platforms to consider for content distribution. Where appropriate, modify your content to be contextually relevant for the venue (Hint: Think like a content curator!) Also, take into consideration where your audience is when they seek and/or consume your content

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Facebook: How to Maximize Earned Media [Research]

The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on  social media, you can earn it!  Not all social media marketing campaigns are equally effective at generating earned media in the form of engagement based on Wildfire’s analysis. Here are three Facebook research findings and five actionable marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog.

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27 Ways to Reuse Blog Posts for Content Marketing

earth day blogging-27 blog tips to reuse your content for

Earth Day aims to raise awareness for natural resources, by reusing and recycling products or up-cycling them into something new.  In terms of blogging, reusing blog posts translates to re-imagining the content from your blog posts into new forms of content marketing. Here are twenty-seven ways your business blog posts can be reused to increase your content creation’s effectiveness categorized by owned media, social media and third party media. These suggestions can be used for personal, business (both B2B and B2C), not-for-profit and solopreneur blogs.

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