2013 Social Media Trends and Your Business

Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.

Here are seven research findings to help guide your 2013 social media strategy going forward based on data from Edison Research and Arbitron in their Infinite Dial 2013 research.

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Social Media and Branding: Is It Worth The Money?

While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit. Source: Heidi Cohen’s Actionable Marketing Blog

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3 Ways to Master the Social Media Conversation

Social media has a voracious appetite when it comes to content. Like a growing teenager that’s constantly eating, social media always needs more. To help you fuel the social media conversation, here are the three major elements you need. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Images: 5 Options [Examples]

Images, especially photographs, are 2012’s social media darlings across platforms from Facebook and Twitter to Pinterest, Tumblr and Instagram. What can you do if your organization doesn’t have rights to use these images and photographs across social media platforms? Here are five alternatives marketers can leverage. (Of course, don’t forget to integrate your brand!) Source: Heidi Cohen’s Actionable Marketing Blog

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2010 Proves Social Media Matters [Data Included]

2010 was a tipping point for social media. This was underscored by Time’s choice of Mark Zuckerberg of Facebook to be Man of the Year. Here are three ways that social media mattered in 2010. [Charts included]

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