Orbit Media

Why You Need Earned Media In Your Marketing And PR Mix

earned media defined

Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.

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Content Chemistry – Book Interview

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Read Heidi Cohen’s interview with author Andy Crestodina.

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How To Launch A Successful Business Blog

Successful Business Blog is like a wedding dress

Want a successful business blog? Here are the 5 winning elements you need with detailed blogging tips to help you achieve your blogging goal.

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The Secret To Grow Your Business Social Media Profile

Seeking to build your business social media profile? Tap into your firm’s key resources. Includes data and charts. 20 business social media tips.

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13 Treats To Make Customers Love You [Examples]

Does your small business treat your customers well? In honor of Halloween, here are 13 treats to make your customers love your small business – with examples from Heidi Cohen’s Actionable Marketing Blog.

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