On-demand

Subscription Only: HBO-On-Demand Misses Revenue Opportunity

Posted on April 15, 2010 by Heidi Cohen in Marketing Metrics |

Shortly after the last episode of The Sopranos, we pulled the plug on HBO since most of its offering made infomercials look entertaining. Why pay incremental monthly fees? Fast forward, when we tried ordering HBO-on-demand, we couldn’t. Here are 5 price related factors to size market potential. Read on …

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