Prince William and Kate Middleton’s wedding isn’t just any wedding, a joyful occasion in its own right. It’s a royal wedding where the groom is in line to be the King of England. While Kate Middleton wasn’t a scullery maid when she met William at university, she’s not royalty. This point underscores that their marriage is a fairy tale come true where the bride is marrying her prince. Here are 3 Marketing lessons from the royal wedding.