Nielsen Norman Group

How To Build Content Marketing Trust: 3 Tactics [Research]

Posted on March 21, 2018 by Heidi Cohen in Content Marketing | 9 Comments

Need to build trust for your brand or business? Start by understanding the current state of trust according to Edelman. Then build content marketing trust with these 3 tactics.

Tags: Accenture, Edelman Trust Barometer, Media, Nielsen Norman Group

Does Anyone Read Your Marketing? [Content Traffic Research]

Posted on May 28, 2014 by Heidi Cohen in Content Marketing | 3 Comments

Is anyone reading your content marketing? This content traffic research (& charts) guides content creation to attract more readers & get them to read it.

Tags: Chart, Chartbeat, Nielsen Norman Group, Research