Nielsen Norman Group

How To Build Content Marketing Trust: 3 Tactics [Research]

Posted on March 21, 2018 by Heidi Cohen in Content Marketing | 9 Comments
Content Marketing Trust

Need to build trust for your brand or business? Start by understanding the current state of trust according to Edelman. Then build content marketing trust with these 3 tactics.

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Does Anyone Read Your Marketing? [Content Traffic Research]

Posted on May 28, 2014 by Heidi Cohen in Content Marketing | 3 Comments

Is anyone reading your content marketing? This content traffic research (& charts) guides content creation to attract more readers & get them to read it.

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