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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Posted on August 14, 2019 by Heidi Cohen in Content Marketing, Marketing |

Together voice-first marketing, marketing AI and content saturation created a seismic content marketing shift. Use these tips, charts and data to adapt your content marketing tactics.

Tags: Artificial Intelligence, Content Saturation, Marketing AI, netflix, Search, Social Media, Voice-First

The Membership Economy – Book Interview

Posted on April 25, 2015 by Heidi Cohen in Customer, Marketing | Leave a comment

In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base—and explode their market valuation—in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Tags: Book, Interview, Membership Economy, netflix, Robbie Kellman Baxter