monitor social media
Social Media Monitoring – 10 Social Media Experts Tell You What to Use
Posted on November 14, 2011 by Heidi Cohen in Marketing Metrics, Social Media | 11 Comments
Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.