Mobile

Black Friday Kicks Off Holiday Shopping or Does It?

Posted on November 26, 2010 by Heidi Cohen in Market Research Insights |

Are you going to the mall for Black Friday holiday shopping? If so, you’re in the minority this year. Check out the holiday shopping research findings…

Tags: Black Friday, comScore, CouponMountain.com, Mobile, Performics

6 Advertising Week Insights for Marketers

Posted on October 1, 2010 by Heidi Cohen in Marketing, Social Media | 1 Comment

Advertising Week 2010 in New York offered a broad array of marketing advice from leaders in the marketing and media fields. Here are 6 insights to help you develop your 2011 marketing plan. Please read on …

Tags: Daily Candy, Demand Media, Future of Media, Gilte Group, iVillage, MIXX, Mobile, NBC Universal, Offline media, OMMA, Online media, Social Media, Thrillist, Tyra Banks

Follow Your Customers to the Mobile Web

Posted on September 8, 2010 by Heidi Cohen in Content Marketing, Market Research Insights |

Do you have a mobile marketing strategy? If not, you may want to incorporate one into your marketing planning. For some enlightening mobile phone related research put in marketing context, please read on …

Tags: Email, eMarketer, games, Gartner, Mobile, Nielsen, Pew Research, SMS, Social Media, texting