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Do you understand the state of mobile 2014? If you’re like many marketers, you pretend it doesn’t exist. Here are the facts, charts & analyses you need!
While Starbucks’ recent news about taking mobile payments has grabbed the mobile marketing headlines, the issue for retailers and etailers, large and small, is less about micropayments and more about mobile information, customer service and competitive offers. Here are five types of mobile shopping tactics you must consider.