While Starbucks’ recent news about taking mobile payments has grabbed the mobile marketing headlines, the issue for retailers and etailers, large and small, is less about micropayments and more about mobile information, customer service and competitive offers. Here are five types of mobile shopping tactics you must consider.
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.