From a marketing perspective, taking a trade show booth is an important investment. Here are 3 questions to help you determine whether you should take a booth at a conference and 5 tactics to make the most of your investment. Please read on…
Advertising’s Early Location Based Marketing During this Advertising Week New York, a couple of the more talk-worthy promotions were technology-enabled sandwich board advertisements. The old-fashioned advertising clad sandwich board brings to mind a man standing on a street corner near a merchant’s establishment handing out flyers. Without any modern technology, you pay attention to them because they cross your line of sight and hand you a flyer.