mikstake

Content marketing and search optimization are intricately interwoven. Content provides context to better understand products and services. Going beyond text descriptions, it answers consumers’ questions at every step of the purchase process. Great content enriches your audience persuading them to choose your firm’s product through a variety of different formats and keywords. Sixteen experts give their advice for leveraging content marketing to support your search optimization plans. Source: Heidi Cohen’s Actionable Marketing Blog