Microsoft
Audience Attention: How To Hook And Retain Reader Focus
Need to capture audience attention for your content marketing and social media? Then bust the goldfish attention myth. Tap into these 3 forms of audience attention to get marketing delivered, read and acted upon.
4 Types of Content Consumption (Research)
For many today, content consumption is no longer a focused activity. Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers. Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog
Tags: Flamingo research, Ipsos OTX, laptop, Microsoft, Mobile, Research, smartphone, Tablet, Televsion