Microsoft

Audience Attention: How To Hook And Retain Reader Focus

Audience Attention Span

Need to capture audience attention for your content marketing and social media? Then bust the goldfish attention myth. Tap into these 3 forms of audience attention to get marketing delivered, read and acted upon.

Tags: , , ,

4 Types of Content Consumption (Research)

For many today, content consumption is no longer a focused activity.  Instead we’re always connected and using multiple screens. Using more than one device at a time, we seamlessly move from one piece of content on one device to another on a different device either sequentially, simultaneously or separately. These evolving content consumption patterns have important implications for marketers.  Includes nine actionable content marketing tips. Source: Heidi Cohen’s Actionable Marketing Blog

 

Tags: , , , , , , , ,