Microsoft Research

How To Build Share of Audience Attention To Improve Your Marketing Results

Posted on November 4, 2019 by Heidi Cohen in Audience, Content Marketing |

Since attention can’t be bought, build Share of Audience Attention (or SOAA) to break through seismic marketing shift to improve content distribution.

Tags: Al Ries, Andrew Davis, Attention, Connected Content, Jack Trout, Joe Pulizzi, Microsoft Research, seismic marketing shift, SOAA