Michael Kolowich

Content Marketing: 23 Experts Tell How To Improve It

Posted on October 14, 2013 by Heidi Cohen in Content Marketing | 2 Comments

Do you ever feel like you’re the only marketer who’s making content marketing mistakes? If so, here’s help to fix them from 23 content marketing experts.

Tags: Andy Crestodina, Arnie Kuenn, Barry Feldman, Bernie Borges, C.C. Chapman, Dave Kerpen, David Meerman Scott, Dayna Rothman, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Kristi Hines, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Peter Shankman, Ric Dragon

28 Amazing Content Marketing Ideas You Can Use Now

Posted on September 30, 2013 by Heidi Cohen in Content Marketing | 14 Comments

Does your content marketing need help? Here are 28 content marketing ideas from the Actionable Marketing Blog with examples of why they’re great. Add them to your editorial calendar.

Tags: Andy Crestodina, Annalect.com, Arnie Kuenn, Barry Feldman, Bernie Borges, CC Chapman, David Meerman Scott, Dayna Rothman, Examples, Gini Dietrich, Heidi Cohen, Jay Baer, Joe Pulizzi, Kelly Hungerford, Michael Brenner, Michael Kolowich, Neil Patel, Nenad Senic, Nick kellet, Paul Roetzer, Peg Fitzpatrick, Ric Dragon

How To Reuse Your Content Marketing

Posted on July 2, 2013 by Heidi Cohen in Content Marketing | 6 Comments

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it’s contextually relevant, provides new information, and is adapted to specific venues so that it’s not duplicate content. Here are twenty definitions from top content marketing experts.

Tags: Arnie Kuenn, Barry Feldman, Barry Graubert, CC Chapman, content, Dan Blank, Jake Sorofman, Jason Miller, Joe Pulizzi, Kelly Hungerford, Lindsay Bell, Michael Brenner, Michael Kolowich, Nate Riggs, Neil Patel, Pawan Deshpande, Rebecca Lieb, Repurpose, reuse, Ric Dragon, Spin Sucks, Todd Wheatland, Waynette Tubbs

Content Curation: 19 Definitions

Posted on June 3, 2013 by Heidi Cohen in Content Marketing | 4 Comments

While every marketer must have content marketing, their biggest challenge is producing sufficient content, given their budget and staff resources, that attracts and converts prospects. Many marketers curate other people’s content to supplement the original information they create. To better understand what content curation is and how to use it to achieve your business objectives, here’s how nineteen content marketing experts define content curation.