Marketing Metrics

Social Media Marketing – 7 Tips to Take It to the Next Level

You’ve gotten your boss to buy into social media marketing but your results are less than stellar. What do you do next?

The answer depends on what you’re currently doing. Have members of your organization set up Facebook and Twitter accounts without considering your business goals or thinking through the marketing implications?  Here are seven steps to help you take your social media marketing to the next level.

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Direct Marketing ABCs – Digital, Social Media & Mobile Included

Direct marketing solicits an immediate action such as an order, application or registration. It’s evolved since its early catalog beginnings (Does anyone remember the massive Sears Roebuck catalog?) and now encompasses digital, social media and mobile. To help you better understand direct marketing as it’s currently practiced, here are the ABCs of direct marketing.

 

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What’s In Your Metrics Dashboard?

As budget season approaches for many companies, it’s a good time to review your interactive marketing metrics and assess their effectiveness at monitoring your business.  While measuring something is better than not tracking anything, as your marketing gets more sophisticated so should your related analytics. This tracking is critical in determining marketing effectiveness. (Keep reading for research data and table to guide your metrics.)

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12 Content Marketing Elements

Content marketing attracts and engages prospects, customers and the public to take further action towards a business goal with useful, well-written information. It takes a longer view to connecting with its target audience by creating an extended interaction. Further, content marketing is at the heart of many social media strategies since it provides the food for social media interaction. Here are the twelve elements of content marketing that distinguish it from other marketing messaging and communications.

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What If You Tweeted and Nobody Came

While there’s an ever growing array of Twitter analytical tools to help marketers, it’s still the early days of Twitter analytics and it’s more important to set proper business objectives and to track your results against these goals. To help you achieve your business goals, here are five major Twitter objectives and the related metrics to assess your results.

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What is Marketing Strategy?

Yes you are doing marketing, but do you have a marketing strategy? Time and again, I see marketers in companies, agencies and forums, both online and in real life, rush to develop tactics without stopping to think about how these relate to their larger business goals. Marketers compete for consumers’ scarce resources:  attention and disposable income. To this end, it’s important to understand how the following five components are integrated.

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Do Business Blogs Chase the Wrong Metrics?

Business blogs chase comments as a success metric just like other types of bloggers, based on Blog2Post’s Corporate Blog Survey. By focusing on comments, marketers are forgetting to set a business blog strategy based on their business goals and determining appropriate metrics as they do with other forms of social media. Here are 12 Corporate Blog Goals and Related Metrics

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Costs Marketers Need to Measure

Actionable Marketing 101 Budget season means diving into the numbers behind your marketing. For many marketers, tracking financial results is like speaking a foreign language. In reality, the process can be relatively painless with a little translation, a little planning and some simple math.

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