Marketing Metrics

2019 Content Marketing Predictions: What You Need To Know To Make You Successful

2019 Content marketing predictions

Want to get your content marketing strategy on track for success? Use these 2019 Content Marketing Predictions to guide your plans.

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5 Top 2017 Marketing Trends And 2018 Marketing Implications

2018 Marketing Implications-2017 Marketing Trends

Here are the 5 Top 2017 Marketing Trends and their 2018 marketing implications. Includes 2018 marketing tactics and charts to make your case.

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4 Facebook Metrics to Track [Chart]

On Facebook, track performance to understand if your marketing achieves its objectives. Here are 3 Facebook metrics to maximize & 1 metric to minimize. Additionally, there are 3 considerations for a successful Facebook marketing strategy. [Chart included]

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How to Start Your Blog – 23 Point Checklist

Just as Bastille Day commemorates the symbolic uprising of the French nation against the monarchy on July 14, 1789, blogging is the beginning of a new era of decentralized publishing by individuals. Blogging allows individuals, businesses and media entities to publish and distribute their content cost effectively. Here’s how to start your blog.

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7 B2B Content Marketing Gems (B2C Can Also Use!)

Content marketing doesn’t just happen nor is it a silo off on the side of your business. Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream. Content marketing’s strategic role in an organization was the core message of Demand Gen Report’s B2B Content2Conversion Conference in New York. While targeted at a B2B audience, the lessons of these B2B rockstar presenters apply to B2C and Not-for-Profit (NFP) organizations as well. Here are the top seven content marketing gems. Source: Heidi Cohen’s Actionable Marketing Blog

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65 Metrics To Track Blog Success

To measure your blog’s success, start by setting your blog’s goals and determining which metrics are most effective to track your progress against these objectives. This holds whether your blog is B2C, B2B, not-for-profit (NFP),  or solorpreneur. Blog metrics are about attracting the right audience and getting them to take appropriate action as a result of reading your posts. Most blog goals fall into one of nine major categories outlined below. To help you get your blog metrics on course, here are 65 options organized by goal to get your blog’s tracking going. SOURCE: Heidi Cohen’s Actionable Marketing Blog

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How to Create a Killer Blog

What distinguishes one blog from another is what you do with your blog and how you build it to achieve your goals. To give you a boost on building your blog or to take your blog to the next level, here are twenty-one steps to help. Each step includes links to more detailed information to get your blog on track. Source: Heidi Cohen’s Actionable Marketing Blog

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Content Marketing Must Have Checklist

60% of marketers plan to increase their content marketing budget in 2012 according to research by Content Marketing Institute and MarketingProfs.  Marketers’ biggest content challenge is producing content that engages prospects and customers during the purchase process. As a marketer, to ensure your content marketing effectively meets your needs, here is a 12 point, content marketing checklist.

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