Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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How Social Media Helps Old Media

News breaks across your Twitter stream. J.Krum’s photo of the US Airlines plane after its landing in the Hudson River was the turning point, and the Egyptian revolution was the acknowledgement of what Jeff Jarvis refers to as citizen journalism. Actually, we’ve been citizen journalists for years, from the town crier to man-in-the street comments and letters to the editor. The difference is that citizens now have easy access to free publishing platforms forcing media entities to rethink their roles and revenue models. Here are three ways that media entities can extend their use of social media and 3 ways to expand their revenues.

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Social Media and Egyptian Revolution

A Social Media Week New York City (#SMWNYC) panel of media professionals gathered at Google headquarters to discuss Social Media and Egypt (#smwegypt).

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Where’s Your Marketing Communication? [Chart]

When developing their plans, many marketers focus on the media where they’re placing advertising often without considering the totality of their marketing communications or the implications for related elements.  The reality is that using online and offline promotional media differ in ways affecting a variety of purchase-related tactics. Here are five factors to assess when using online and offline media. [Chart included]

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Social Media’s Social Responsibility

Driven by human desire to be social, individuals, marketers and organizations actively participate in social media platforms as evidenced by Facebook’s growth. Often they expand their networks and communicate with broad groups of people without considering the impact on the people receiving their messages. The fact is that all social media participants have a responsibility to respect those on the other end of their communications. Here are 10 factors to consider when using social media platforms.

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Third Party, Owned Media & User Generated Content

Do you understand the difference between third party media, owned media and user generated content? This article outlines the benefits and challenges of each platform. It includes an easy-to-follow chart to aid your marketing.

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