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Content, Inc. – Revised Edition
Get the inside scoop on the Content, Inc Model in this author interview with Joe Pulizzi. He discusses content marketing, email newsletters and more.
Influencer Marketing ROI: How To Make Your Results Really Improve
Improve Influencer Marketing ROI with these Actionable Influencer Marketing Tactics based on research. Includes influencer research charts.
How To Build Content Marketing Trust: 3 Tactics [Research]
Need to build trust for your brand or business? Start by understanding the current state of trust according to Edelman. Then build content marketing trust with these 3 tactics.
The #1 Media Lesson Content Marketers Must Learn
Improve your content marketing effectiveness. Understand the media secret behind how such an entity works as a business. Learn to think like a media entity.
Tags: Audience, Leader-Observer, Media, Media Revenue
Can You Curate Content Like The Masters? 7 Secrets
Do you curate content? Learn the secrets from Google and Amazon, the content curation giants, to make your curated content drive measurable results.
Tags: Amazon, Content Curation Giant, google+, Media
2014: The Future of Content Marketing and Media
Need 2014 planning help? Use these 7 trends for the future of content marketing. Social media, content & connected devices (mobile) mean context counts.
Tags: AMEX, FT, future of content marketing, Ignition 2013, Media
7 Actionable Blogging Tactics for Individuals, Businesses & Media
Blogs provide a home base for content publishing and social media that’s highly useful for individuals, corporations (B2C and B2B) and media entities. While these three categories of blogs vary in their content and goals, we can benefit from examining how they’re similar and different. Chart and actionable tactics from Heidi Cohen’s Actionable Marketing Blog
Tags: Business blog, Media
Content Marketing: 5 Ways to Make Money [Chart]
Creating compelling content requires resources. If you’re a media company or solopreneur, you need ways to get compensated for your efforts. Here are 5 ways to monetize your content marketing or media platform. Chart included to show description, pricing model and examples.
