McKinsey

Marketing AI: What You Need To Know To Make Your Marketing Better

Marketing AI Definition

Need to get up to speed on marketing artificial intelligence? This article provides you with the Marketing AI basics you need to know. Includes research and charts.

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The Interactive Content Marketing Purchase Funnel Guide

Looking to maximize your interactive content? Use this interactive content marketing purchase funnel guide to help you draw your audience into your content marketing yielding measurable results.

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5 Content Type You Need To Increase Lifetime Sales 

Post purchase content

Post purchase content supports your buyer and makes her feel good about her decision. It’s key to lifetime customer sales. 17 content marketing tips help you.

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How The 2015 B2B Purchase Decision Process Has Changed

Do you understand the 2015 B2B Purchase Decision Process? As B2B buyers seek information on their own, here are 5 tips to help you serve them. (Charts)

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