McKinsey

Marketing AI: What You Need To Know To Make Your Marketing Better

Posted on May 16, 2019 by Heidi Cohen in Marketing AI |

Need to get up to speed on marketing artificial intelligence? This article provides you with the Marketing AI basics you need to know. Includes research and charts.

Tags: AI, Artificial Intelligence, Forrester, Gartner Hype Cycle, Marketing AI Definition, McKinsey, natural-language processing, NLP

The Interactive Content Marketing Purchase Funnel Guide

Posted on August 2, 2017 by Heidi Cohen in Content Marketing | 5 Comments

Looking to maximize your interactive content? Use this interactive content marketing purchase funnel guide to help you draw your audience into your content marketing yielding measurable results.

Tags: Customer Journey, Forrester, Hubspot, Interactive Content, McKinsey, Purchase Funnel

5 Content Type You Need To Increase Lifetime Sales

Posted on March 11, 2015 by Heidi Cohen in Content Marketing | 1 Comment

Post purchase content supports your buyer and makes her feel good about her decision. It’s key to lifetime customer sales. 17 content marketing tips help you.

Tags: Canva, Charts, eMarketer, Jon Loomer, Marcus Sheridan, McKinsey, Peter Shankman, post-purchase

How The 2015 B2B Purchase Decision Process Has Changed

Posted on February 20, 2015 by Heidi Cohen in Content Marketing | 2 Comments

Do you understand the 2015 B2B Purchase Decision Process? As B2B buyers seek information on their own, here are 5 tips to help you serve them. (Charts)

Tags: B2B, Chart, Forrester, LinkedIn, McKinsey, Purchase Decision Process