McKinsey

Gen Z Marketing: What You Need to Know (Charts Included)

Posted on April 3, 2023 by Heidi Cohen in Customer | 2 Comments

Gen Z Marketing: What You Need to Know Now (Charts Included!)

Do you understand Gen Z and what this new buying group means for your marketing? This article contains the information, charts and tips you need to succeed.

Tags: Audience, eMarketer, Gen Z, McKinsey, Pew Research, Purchase, Social Media

AMG Author Interview – Mark Schaefer, Belonging To The Brand: Why Community Is The Last Great Marketing Strategy

Posted on February 25, 2023 by Heidi Cohen in Branding, Community | Leave a comment

Did you know that community is the new marketing? AMG author interview with Mark Schaefer of Belonging To The Brand.

Tags: Audience, Belonging to the Brand, Boss Mom, Brand, Community, edelman, Fan, Mark Schaefer, McKinsey, small business, Trust

The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on June 13, 2022 by Heidi Cohen in B2B Marketing, Purchase Process |

Want to improve your B2B marketing? Understand the New B2B Purchase Process & what it means for your business & customers. Includes research & charts.

Tags: B2B, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, McKinsey, Omnichannel, Onboarding, Personalization, Retention, Sales Enablement

AMG Author Interview – Dan Gingiss, The Experience Maker

Posted on September 25, 2021 by Heidi Cohen in Customer |

Want to improve your customer experience (or CX)? Read this author interviews with Dan Gingiss on “The Experience Maker” to attract and retain customers longer and profitably.

Tags: Accenture, Business Continuity Planning, Capgemini, Customer Experience, CX, edelman, Marketing Metrics, McKinsey, Pandemic, Safety, WISER Model

Voice Marketing: The How To Guide You Need To Be Competitive

Posted on May 3, 2021 by Heidi Cohen in Marketing, Voice Marketing |

Adding voice marketing to your mix? This Voice Marketing How To Guide gives you 10 tactics to get your business started with data and examples.

Tags: Alexa Skills, BIO Audience Approach, Bradley Metrock, Chompers, Christopher S. Penn, Clifford Nass, eMarketer, Geoffrey Moore, Gimlet Media, Google Actions, Jen Lehner, McKinsey, Peter Drucker, Project Voice, Technology Adoption Life Cycle Curve, Wally Brill

2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Posted on October 26, 2020 by Heidi Cohen in Content Marketing |

Made the Content Marketing Pivot yet? Get the research, statistics, data and examples so your content marketing serves a higher purpose to get results.