Social Media, Search and Savings Required [Research]
Posted on December 27, 2012 by Heidi Cohen in Market Research Insights, Social Media | 1 Comment
In 2012, savings were the driving force behind sales, based on research from a variety of sources. Customers did their research before purchasing using a combination of search and social media. But before they closed the deal, shoppers always checked for better prices. Understanding how customers shop now can help you plan for a more effective 2013. Here are four important trends based on research [Charts included.] Source: Heidi Cohen’s Actionable Marketing Blog
Tags: 2012, Charts, Hitwise, Mass Relevance, Moosylvania, Research, Search, Shop
Should You Curate Social Media Content? [Chart included]
Posted on January 19, 2011 by Heidi Cohen in Content Marketing, Social Media | 2 Comments
To master the flow of the social media conversation, social media content curationhas emerged to host and facilitate the content and increase its relevancy based on context. Before you jump to the conclusion that curating and editing content are the same function, here’s a comparison chart across seven attributes.