Maslow hierarchy

7 Brand Attributes For A Social Media, Mobile World

Posted on September 12, 2013 by Heidi Cohen in Branding | 1 Comment

Is your branding only skin deep? Here are 7 brand attributes for a social media, mobile world with questions to get you on track. Based on Yahoo’s new logo.

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How to Create Marketing Personas

Posted on March 31, 2011 by Heidi Cohen in Actionable Marketing 101, Content Marketing, Marketing | 49 Comments

Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits including fun names to help develop content and marketing. Personas guide a firm’s marketing and content decisions. To this end, here’s a twelve point checklist to help you develop your firm’s personas.

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