Marriott

2016 Social Media Marketing Plan For Success

Posted on December 14, 2015 by Heidi Cohen in Social Media | 5 Comments

Need a 2016 social media marketing plan? Follow these 10 steps to build your social media plan for success to improve your social media ROI (aka results). Includes tips and examples.

Tags: 2016 Predictions, Ardath Albee, Content Marketing Institute, Ian Cleary, Lee Odden, MarketingProfs, Marriott

5 Ways Employees Make Your Brand A Reality

Posted on September 18, 2013 by Heidi Cohen in Branding, Customer | 2 Comments

Do your employees embody your brand? Here are 5 ways employees make your brand a reality & 3 real life examples with photos.

Tags: Cheeburger Cheeburger, Cleveland, Content marketing world, Marriott, Sheraton

The Social Media Opportunity 2/3 of Fortune 500 CEOs Miss

Posted on August 12, 2013 by Heidi Cohen in Social Media | 1 Comment

Is your CEO in tune with how your audience communicates and engages with your firm and brand on social media? If he’s like over 2/3 of Fortune 500 CEOs, chances are the answer is no based on recent research by Domo/CEO.com. Here are 3 social media challenges and 7 actionable social media tips. Charts and facts included.