Marriott

Velvet Rope Marketing Strategy: How Can You Make People Actually Lust To Join

Posted on April 15, 2021 by Heidi Cohen in Marketing |

Do you use a Velvet Rope Marketing Strategy? Does a small segment of special customers yield higher profits? Includes data, tactics, and case studies.

Tags: Andy Crestodina, Bertelsmann, Bradley Metrock, CLTV, Content marketing world, customer lifetime value, Elite Marketing, FOMO, HNWI, Jay Baer, Luxury Marketing, Marriott, Project Voice, Studio 54, Taipei 101, Talkwalker, UGC, User generated content, Voice Spark Live, Waldorf Hotel

2016 Social Media Marketing Plan For Success

Posted on December 14, 2015 by Heidi Cohen in Social Media | 5 Comments

Need a 2016 social media marketing plan? Follow these 10 steps to build your social media plan for success to improve your social media ROI (aka results). Includes tips and examples.

Tags: 2016 Predictions, Ardath Albee, Content Marketing Institute, Ian Cleary, Lee Odden, MarketingProfs, Marriott

5 Ways Employees Make Your Brand A Reality

Posted on September 18, 2013 by Heidi Cohen in Branding, Customer | 2 Comments

Do your employees embody your brand? Here are 5 ways employees make your brand a reality & 3 real life examples with photos.

Tags: Cheeburger Cheeburger, Cleveland, Content marketing world, Marriott, Sheraton

The Social Media Opportunity 2/3 of Fortune 500 CEOs Miss

Posted on August 12, 2013 by Heidi Cohen in Social Media | 1 Comment

Is your CEO in tune with how your audience communicates and engages with your firm and brand on social media? If he’s like over 2/3 of Fortune 500 CEOs, chances are the answer is no based on recent research by Domo/CEO.com. Here are 3 social media challenges and 7 actionable social media tips. Charts and facts included.