Marketo
Content Marketing: How to Capitalize on Breaking News and Trending Topics
From a content marketing perspective, trending topics and news can help you to attract an audience and gain attention for your product, brand and/or company. David Meerman Scott, author of Real Time Marketing and PR, coined the word, “newsjacking” for this process so that you can interject your company’s point of view into the news cycle. To better understand how to use newsjacking as part of your marketing, here’s what twenty content marketing experts, including David Meerman Scott, have to say.
How to Position Your SMB for Success In 5 Easy Steps
Inbound marketing entails helping potential customers and influencers find your company by building your audience and attracting their attention in the words of Marketo CMO Jon Miller. Inbound marketing gets its power from the combination of social media, blogging, content marketing, email and search optimization. Small businesses are the biggest users of inbound marketing. Here are five reasons small businesses love inbound marketing and how to make the most of inbound marketing by positioning your firm with these five steps. Source: Heidi Cohen’s Actionable Marketing Blog.
[INFOGRAPHIC] Social Media Marketing: Choose the Right Content For the Job
Content makes social media an effective tool for achieving core marketing goals including building brand, attracting prospects, converting customers, and supporting sales and advocates. Content feeds social media’s voracious appetite for information in a variety of forms. Includes detailed options and an infographic.
Marketing Needs Big Data – Explained in Plain English [Research]
Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.
