Welcome to the Funnel – Book Interview
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach.
If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications.
Tags: Kiss, LinkedIn, Marketo, Rock 'n' Roll
Lead Generation for Dummies – Book Interview
The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It’s packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today’s market. You’ll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is “hot”.
Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.
10 Content Marketing Secrets
Need content marketing inspiration? Here are 10 content marketing secrets to help you fill your editorial calendar. Examples & tips included.
10 Quick Blog Post Ideas
Have gaps in your blog’s holiday editorial calendar? Here are 10 quick blog post ideas. These quick blog post ideas will help you create great blog posts.
Tags: Free titles, Listly, Marketo, Of A Kind
3 Steps to Maximize Content Marketing Resources
Are you getting the biggest bang for your content marketing investment? Follow these 3 steps to maximize your content marketing resources.