marketing reach

Content Marketing’s 3 Rules: Location, Location, Location

Has your content marketing ever performed below expectations? If so, the answer may be found in the old real estate adage, location, location, location.  As an experiment, last Monday, two of my articles were published in two different digital marketing focused content sites, namely ClickZ and my blog. Here are the results and the related tactics to help you improve the effectiveness of your content marketing.

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